Preksha Chhajer

User Experience Optimization | Launched 5+ new features and delivered 15+ end-to-end product redesigns, enhancing customer retention and onboarding speed by up to 25%, contributing to a user base expansion of 8K+ within 4 months through usability testing, feedback loops, and intuitive design

Design Systems & Workflow Efficiency | Built a centralized Design System from scratch, organizing internal files and standardizing Ul components, resulting in faster design cycles and improved team collaboration

User Research & Feedback Integration | Led 50+ user feedback sessions, translating insights into actionable design improvements that directly shaped the roadmap of 10+ features

Client-Centered UX Design | Designed and delivered tailored UX solutions for multiple high-profile clients (Fortune 500) adapting designs across multiple geographies and industries

Stakeholder Alignment & PoC Development | Collaborated closely with the Director of Customer Experience and Founder's Office to translate business objectives into UX strategies, leading the design and execution of Proof of Concept (PoC) solutions that influenced client buy-in

User Research & Design Thinking | Conducted end-to-end user research, usability testing, and stakeholder interviews. Facilitated design thinking workshops and developed internal project dashboards to track feedback and improve UX delivery processes

Gamified Product Design & User Retention | Designed a gamified quiz app for an aviation academy, targeting student engagement. The product aimed at a 15% increase in user retention and led to a 35% growth in daily active users post-launch

Design System Development & Workflow Standardization | Established 2 centralized design systems used across both internal aviation products and simulation tools, streamlining workflows and ensuring consistency across teams

End-to-End Product Design | Spearheaded UX design for 2 digital products supporting NCC rowing simulators, focusing on immersive and gamified interfaces. Delivered high-fidelity prototypes using Figma and Adobe Suite

User Research & Insight Gathering | Conducted UX research with 25+ users across product cycles, synthesizing findings into actionable insights that informed design decisions aligned with business goals

Product Redesign & Stakeholder Collaboration | Redesigned the core product (first since 2015), working directly with the CEO and key stakeholders. Improved 10+ user flows and enhanced 8+ modules, boosting operational efficiency for chiropractic centers.

User Testing & Efficiency Gains | Led usability testing, aiding a 20% increase in workflow efficiency.

Marketing Collateral Design | Created event banners and visual assets, improving brand presence.

Market Research & Opportunity Sizing | Estimated market size for the design student community to evaluate potential for a B2B design management tool, which reached 10K+ students in the first month post launch.

User Research & Insights | Conducted 150+ surveys and 20 interviews, uncovering key behavioral patterns.